LEAP U: Marketing Course

ALEAP’s 3-night marketing course for entrepreneurs and small business owners taught by Dr. Eric Shoars will focus on three marketing topics: •The Marketing Bridge – what links your customer to a sale •Digital Literacy – understanding what it is, how to use, and why you need to •Unique Selling Point – what makes you, you? and why should I care? Instructor Bio:
Raised by entrepreneurs, Dr. Eric Shoars was instilled with resourcefulness, tenacity, and creative problem solving along with a heart for helping local businesses. Dr. Shoars has over three decades of experience in media, marketing, and management in addition to a Ph.D. in Organizational Management and Leadership. His experience and expertise have made him a logical choice for businesses to help solve the problems they encounter on a daily basis. Dr. Shoars smart, strategic, and successful systems are what he helps business owners implement and execute meaningful and profitable change. www.ericshoars.com Registration Details: •March 20, 22, and 23 from 6:00 – 8:00 pm •Cost is $30 •Space is limited, deadline to sign up for the course is March 1, 2017 •Registration for the course is open to all, with preference given to residents of Freeborn County. •Interested individuals must complete an application. Please contact the Albert Lea Economic Development Agency for enrollment information at 507-373-3930 or aleap@growalbertlea.com or sign up online at https://growalbertlea.com/event/aleap-u-marketing-course-2/