For most retailers, December is the most critical month of the entire year for retail sales. Being competitive against big-box retailers and online retail giants can be extremely challenging, but with the right events and promotions, independent retailers can to the top. In this program you’ll learn…
• How to make the most of your Holiday Season
• Proven Cause Marketing ideas
• Holiday Events and Promotions that produce results
• Holiday Marketing Techniques
• How to Hire, Train & Coach your holiday staff
• Visual Merchandising to Maximize the season
• Managing your Christmas Merchandise
Speaker: Michelle Nelson
Retail Expert | Speaker | Business Coach | Mastermind Leader
Michelle Nelson is a forward-thinking retail expert who turned her passion and dreams into success and reality. Through hard work and perseverance Michelle has built a million dollar pet retail business from ground zero. Having survived the rise and fall of ﬁve other pet stores in the small community of Albert Lea, MN, she understands the daily struggles that retail owners face when competing against big-box retailers and online retail giants.
She still owns and runs her award-winning retail pet store, The Pet Authority and is a WhizBang! Certiﬁed Retail Coach. Michelle is passionate about helping her fellow retailers successfully navigate the daily struggles of managing employees, inventory management, marketing, developing systems, cash ﬂow and so much more. She will give you proven tools and individualized coaching to be exceptional in the everchanging world of retail.